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COSTCO CEO的成功秘訣

發布者:國涵驗廠 發布時間:2011-05-27 閱讀:876
現在,我們向您介紹本周CEO,1983年,在他與別人共同創建的公司里,他把高質量與低價格作為基本原則。從那時起,CostCo就不斷壯大,成為國內最大零售商之一,擁有兩千萬會員,并在財富五百強的前五十名里有一席之地。

Dobbs
It
s a bargain hunters paradise at CostCos new Everett, Massachusetts location. Bananas.
道伯斯

CostCo
在馬薩諸塞州的新店Everett,是專愛買便宜的人的天堂。香蕉。

Unidentified male
The bag is 99 cents. Sure, 33 cents a pound.
男被訪者
這袋99美分。當然了,每磅33美分。

Dobbs
Tommy Hilfiger dress shirts, 19.99. A flat screen television for under 3,000. CEO and co-founder Jim Sinegal points out the seafood.
道伯斯
Tommy Hilfiger
品牌的男西服襯衫,19.99美元;純平電視,不到3000美元。首席執行官兼創始人之一的Jim Sinegal把大家的注意力指向海產品。

Jim Sinegal, CEO, CostCo
I mean, are those the biggest lobster tails you have ever seen?
吉姆·塞內加爾,CostCoCEO
我想問,這是你所見過的最大的龍蝦尾嗎?

Dobbs
Founded in 1983, CostCo has grown to more than $38 billion in annual revenue, 407 stores. Customers gladly pay an annual membership fee to shop and buy in bulk.
道伯斯
創立于1983年,CostCo年收入已超過380億美元,擁有407家連鎖店。消費者愿意每年付會員費來大量選購商品。

Sinegal
We put a maximum on the amount of markup, so oftentimes by category, that the buyer can have, but no one in the company can mark anything up more than 14 percent without specific approval, and that approval has to come from me.
This is not wide enough.
塞內加爾
我們時常按照商品種類,給加價立下一個上限,從而使顧客可以購買,但是未經特許,公司任何人不得把價格加到14%以上,而且特許必須由我作出。
這還不夠寬松。

Dobbs
Sinegal visits at least 30 stores a month, meeting with employees.
道伯斯
塞內加爾每月走訪至少30家商店,與員工會面。

Sinegal
Many of our employees have been talking about the fact that they really appreciate their jobs, they appreciate the benefits, they appreciate the fact that the company is solid, and moving in the firth direction, the fact that they feel secure.
塞內加爾
我們的很多員工一直在談論說他們的確珍惜這份工作,珍惜其福利待遇,他們珍視公司的現狀——穩定經營,并且發展方向正確,這使他們有安全感。

Dobbs
Security comes in the from of one of the best salary structures in the industry. A cashier earns $40,000 a year with full benefits. Ninety percent of CostCo
s employees are eligible for benefits.
道伯斯

安全感來自該行業最棒的薪酬結構。收銀員年薪4萬美元,并有全部福利待遇。CostCo 90%的員工都有資格享有這些福利。

Sinegal
We consider ourselves in this business for the long tern, and we are going to continue to run on that basis. You don
t do your shareholders any favors when you turn your employees faster than your merchandise.
塞內加爾

我們為公司做有長遠的打算,并且將繼續以此為基礎運作下去。當公司員工的流動比你的物流還快時,你不會給你的股東帶來任何好處。

Dobbs
And shareholders are pleased as well. Over the past five years, CostCo is 45 percent higher, and the retailer starting expensing stock options this fiscal year.
道伯斯
股東們也同樣滿意。過去的五年中,CostCo股價上漲了45%,并在這個財年中開始發放股票期權。

Sinegal
No matter how we slice it, the options were a form of compensation for people in our company, and it
s most appropriate to expense them, and we have done that. We have put that into place for this year.
塞內加爾

無論我們怎么樣分割,期權是對我們公司人員的一種補償形式,這再合適不過了,我們已經也做到了。我們現在已將今年的發放安排就緒。

Dobbs
The company earmarks 1 percent of the previous year
s pretax profits to give to charity.
道伯斯
該公司把去年稅前利潤的1%專門劃撥給慈善事業。
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